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This web site nysi.org has the following in the web page, "World Class Smiles! When you visit our office, your smile is our top priority." We noticed that the website also stated " Our entire team is dedicated to providing you with the personalized, gentle care that you deserve." It also said " To serving our patients involves providing information that helps them to make more informed decisions about their oral health needs. This website is a resource we hope youll find both useful and interesting. We genuinely hope this site is helpful to you. To Join Our Mailing List." The header had smile makeovers nyc as the highest ranking optimized keyword. It is followed by cosmetic dentist nyc, 5th avenue dentist, and implant dentist which isn't as ranked as highly as smile makeovers nyc. The next words nysi.org used was best cosmetic dentist nyc 5th avenue. celebrity smile was included but might not be seen by search engines.